There are two main Data Architecture Concepts that I generally refer to.
Data centric refers to an architecture where data is the primary and permanent asset, and applications come and go. In the data centric architecture, the data model precedes the implementation of any given application and will be around and valid long after it is gone
Data–driven. When a company employs a “data–driven” approach, it means it makes strategic decisions based on data analysis and interpretation. A data–driven approach enables companies to examine and organise their data with the goal of better serving their customers and consumers